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Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Communication Intention and Meaning Interactive Communication Marketing Communications Consumer Behavior Social and Collaborative Networks Online Technology Search Technology
2015/4/21
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data wo...
How Was Passion Stirred Through Interactivity in Obama's Blog?
Obama blog interactivity passion message model
2015/1/8
The impact of new technology on the current presidential campaign has prevailed. A small but fundamental change quietly took place in the candidate’s website—Barack Obama’s official campaign blog. The...
BUILDING INTERACTIVITY IN HIGHER EDUCATION TO SUPPORT STUDENT ENGAGEMENT IN SPATIAL PROBLEM SOLVING AND PROGRAMMING
student engagement e-learning distance learning spatial problem solving surveying
2014/4/29
Problem-solving knowledge and skills are an important attribute of spatial sciences graduates. The challenge of higher education is
to build a teaching and learning environment that enables students...
Antecedents and Consequences of Perceived Interactivity:An Exploratory Study
Perceived Interactivity An Exploratory Study
2009/12/2
The study reported in this paper investigated how, as antecedents, personal factors influence consumers' perception of a web site's interactivity in the context of making a purchase decision. A review...
Interactivity is something researchers study, new technology commercials promote, and designers create. It's not something people do. People use the internet, watch TV, shop, explore, learn, send and ...
This article describes the current and possible future impact of technology on the practice of advertising. Advertisers have traditionally divided media into two groups according to the way that the a...
Online education and face-to-face instruction have different pedagogical approaches. However, these approaches are not always clear to the instructor as he may have to embark on online education witho...
Book Review Performance and Technology：Practices of Virtual Embodiment and Interactivity（图）
Performance Technology Virtual Embodiment Interactivity
2009/7/15
Broadhurst, Susan & Machon, Josephine. Eds. Performance and Technology: Practices of Virtual Embodiment and Interactivity, Basingstoke: Palgrave Macmillan, 2006. ISBN 1403999074. 203 pp. £45.00